The goal of this project was to showcase the current pets up for adoption at the Halifax Humane Society in Daytona Beach, FL. Lamar digital billboards have dynamic capabilities, allowing us to program specific content to change upon each advertiser cycle. These dynamic advertisements are referred to as “iSpots.” The dynamic areas in this advertisement were the animal’s name, as well as their photo. In order to execute this, a data feed was programmed by our iSpot team to pull this information directly from the Halifax Humane Society’s “Adoption” album on their Facebook, and work in conjunction with my design.